3,739,229

7th February 2019

3,739,229 or 20% – that’s the net reduction in total phone numbers registered with the UK Telephone Preference Service between January and December 2018.

This wasn’t due to a sudden surge in enthusiasm for receiving sales and marketing calls, but rather because TPS – and its masters at the Information Commissioner’s Office – finally started cleansing the data, stripping out redundant and reassigned numbers.

So, life has become a little easier for marketeers and contact centres which need to screen their phone prospect data against the TPS – while the TPS’ long term future remains unclear (especially as the proposed ePrivacy Regulation seems as far away as ever…)