39%
A financial services firm recently experienced a 39% response rate to a direct mail campaign. An incredible result from a channel which typically generates less than 5% from its calls to action.
That was a great result for the finance firm, but also a useful reminder that – irrespective of the communication channel – proactive contacts with customers can be (mutually) valuable and effective, if the targeting and proposition are right.
Easier said than done, but worth aiming for!
