+12% £
Businesses which maintain accurate, relevant data enjoy 12% higher revenues and 40% better results from targeted marketing campaigns than their less organised peers.
This National Audit Office (NAO) finding was cited by 9 Group‘s Paul Buckle at Osborne Clarke‘s ‘GDPR…One Year On’ event in Bristol on Tuesday. Paul explained how data like this helped him form the value and business case for GDPR/DPA 2018 compliance – making good data management a business driver, not a drag on progress.
