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Omnichannel outperforms pure-play ecommerce x4

Omnichannel retailers are outperforming their ‘pure play’ eCommerce rivals fourfold in online sales growth.
AscensosWilliam Carson highlighted this is an article for The Retail Bulletin drawing on IMRG research into April’s UK online sales figures.
William’s article (https://lnkd.in/dqFNNX4) explores just why this might be, but it points to the vital contributions experience and relationship make to driving online revenues.

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