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The rise of the subscription economy goes on & on

The subscription (or membership) economy continues to thrive through #Covid19, according to research from Zuora in this report.

Although there is – unsurprisingly – contraction in subscription volumes in some sectors such as travel, 85% of subscription bases continue to grow. 20% of them at a quicker rate than pre-Covid (and that growth can’t all be down to Netflix and Zoom).

This shows that the shift to a rent-not-own consumption model is resilient, but as the report explains that is increasingly reliant on flexible, responsive pricing and service models.
The subscription economy is dependent on genuine, data-driven #customerengagement

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