Don’t forget to be #customerfirst
New research from McKinsey & Company says that globally the Covid-19 has spurred a growth in “…the digitization of customer interactions” that would have taken 3 years, prior to the crisis.
That’s impressive, but not if the shift has been achieved by denying access to analogue channels and/or failing to resource customer support and guidance for digital.
You can be #digitalfirst, but you’d better be #customerfirst too!
#digital # cx# cex #customersimple
