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154% Increase in Direct Mail. Back to the 1980s?

This week’s fascinating stat is from James Flashman & Olivia Cairns at Selectabase.
In the past year they have seen a 154% increase in new clients looking to use their direct mail services.

Is it ‘back to the 1980s’ time, then?
No. Of course not.
But – along with other posts we’ve recently shared about the success of traditional channels – it just goes to show how we all need to better manage and integrate the growing variety of digital and analogue channels available to acquire and interact with customers

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