I’m writing this on 24th May 2018. The day after the new Data Protection Act received its Royal Assent and the day before the day we’ve all been waiting for, GDPR implementation day, 25th May.
Don’t 24 weeks fly by when you’re having GDPR fun?
This week I was intending to provide another bite-sized piece of advice to help you on your way to becoming GDPR compliant, especially from a customer experience perspective. However, as the nation has been floundering under a growing tsunami of last-minute ‘re-permission’ or ‘re-consent’ emails from companies, charities, arts and community organisations for the past few days, I can’t avoid looking at that phenomenon.
The implementation date for the GDPR is only a week away. If you have been following this series of weekly ‘Just One Thing This Week’ blogs then we hope you’re fairly well prepared – or at least know what you still need to work on.
Anyway, give yourself a minor diversion and read about my Cunning Plan…
I’ve been doing some sums.
The Office for National Statistics (www.ons.gov.uk) reckons there are c.47,000 UK enterprises that employ 50 or more people. Let’s use that as a very rough proxy for the number of UK firms engaging in some sort of formal marketing and customer management/experience activities.
Read more …
We looked at what you need to do help your frontline teams get prepared the GDPR and new Data Protection Act a few weeks ago (www.linkedin.com/pulse/week-19-gdpr-customer-experience-frontline-part-1-steve-sullivan/). So, by now you will ideally have agreed on an approach and the content you will use to inform and up-skill those teams – the public face of your organisation’s customer experience.
This may have entailed addressing issues around
- how you acquire, process and retain personal data, or
- how to recognise and fulfil customers’ data rights
If you have followed this series of weekly ‘GDPR and the new Data Protection Act (DPA) for Customer Experience people’ since they started then you could probably do with a break. And maybe a bit of a sanity check? We have said before that the GDPR and new DPA needn’t be cataclysmic or devastating – for most organisations at least. But maybe it’s all still needlessly complicated? So, how could we tell?
Well, in my experience if you want to get a sense of clarity about an issue, then ask someone from the Netherlands.
Although it may sometimes sound a little brutal to British ears, a Dutch man or woman will invariably give a simple, direct assessment of a situation. So, when Donna Dodsworth of our friends at the Contact Centre Panel forwarded us an article by Julien Spronck and Meryem Sabotic-Deniz of the Dutch arm of accountants BDO (looking at the food sector, but that’s not especially relevant) we were intrigued to see what they thought about the GDPR.
Read more …
Let me ask you a question.
As champion of your organisation’s customer experience and (for now, at least) the person responsible for ensuring you comply with the GDPR and new Data Protection Act, are you sending prospect and customers’ personal data outside of Europe solely to circumvent the laws on data protection?
No, of course not! I think.
But if any of your technology partners or services transfer, save or process personal data outside of the EU or EEA (European Economic Area), then you need to be clear about the legal basis on which you are doing this. And if you have intra-company transfers of personal data outside of the EEA and your organisation doesn’t have Binding Corporate Rules (BCRs www.ico.org.uk/for-organisations/guide-to-data-protection/binding-corporate-rules/) in place – which is unlikely as BCRs are tricky and expensive to establish – the same stipulations apply.
Read more …
Whether you have just started your preparations for the GDPR and the forthcoming new Data Protection Act or you feel it’s all sorted, you need to ensure your most important stakeholders – your frontline staff – are prepared. Your customer facing teams mark where your customer experience ambitions are either realised or frustrated. Whether dealing with customers face-to-face in store or in the field, or remotely in a contact centre, they are the face of your organisation. As such they will be the first port of call for customers looking to exercise their new and enhanced rights.
Read more …
Week #18 of your preparations for the GDPR (or the planned Data Protection Act 2018 in the UK) and its impact on your organisation’s customer experience. So, how’s it going?
My guess is that – unless your organisation has a strong Compliance function, which had already done plenty of planning for the GDPR before you got involved (some of which you may well have since disagreed with!) – you are now being treated as the company expert and ‘go-to’ person for all things data protection. As I assume you have plenty else to be getting on with in your own world of the Customer, then you probably don’t want to become the GDPR guide for everyone else.
Read more …
What’s black and white and never read? Your Privacy Statement, that’s what!
(or at least that has traditionally been the case – but things may now be changing)
As you’ll know, one of the key requirements of the GDPR and the new Data Protection Act is that organisations keep their prospects and customers (‘Data Subjects’, in legalese) informed. In fact, the first of the 8 Rights listed by the ICO is this one; the Right to be Informed.
An organisation’s Privacy Statement or Notice is typically the best way for an organisation to explain how it will process data. Traditionally, from a customer experience perspective, the Privacy Statement has been irrelevant. They’re lengthy (on average over 2,500 words – though iTunes’ peaked at 20,000 words in 2015) and no-one reads them. But in future people increasingly will. And if it’s not your prospects and customers reviewing your Privacy Statement, then rivals and and a growing band of people looking to make a living out of challenging brands’ data privacy compliance will!
Read more …
If you’re grappling with ensuring your organisation comes to terms with the customer experience-related requirements of the GDPR and new Data Protection Act and have been following the advice in these weekly blogs, then by now you have probably had lots of conversations, filled a few white boards and even changed some processes and customer journeys.
One of the 8 rights of data subjects (that’s prospects and customers to you and me) is that of Data Portability www.ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-data-portability/
In simple terms it requires that you support and allow the easy transfer of the personal data you hold on a data subject to a new service or product provider on their instruction. This right has generally got less coverage in the lead up to the implementation of the GDPR and new Data Protection Act than two other closely related rights – to Erasure (to be forgotten) and the right to Access (Subject Access Requests).