74%
74%. That’s our number of the week, courtesy of those nice people at Customer Plus.
On Wednesday I was musing to my fellow members of the DMA’s Contact Centre Council whether those of us who believe in the real business value to be gained by organisations properly engaging with their customers are just preaching to the converted, in a sort of ‘echo chamber’? However, reassurance came in Customer Plus’s article explaining that 74% of consumers have increased their spend due to good customer service. Which is good to hear!
You can sign up to Customer Plus’s weekly newsletter here and read the article here.
