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Santander: So many trees, so little engagement

I’ve tried to read it 3 times and have given up – unenlightened – each time

“So are we all set with the Account Changes communication?”


“How many customers can we engage with through it?”

“Millions of ’em”

“How are we doing it?”

“A letter”

“All dense text?”

“Of course. We’re using the ‘Really Dull Letter’ template”

“Great work!”

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